Blaby District Council

We created both digital and offline marketing strategies, combining the following elements: design and distribution of more than 1500 leaflets, development of social media assets for the Council's ongoing use, a telemarketing campaign using online and telephone approaches using a range of platforms like Zoom and Teams, and face-to-face awareness-raising visits to businesses.

Results

November 2021 - present

Within 4 weeks of launch, PSP has substantially improved the Council database, with new contact information sourced for more than 1100 businesses across the district. To date, we have contacted more than 500 businesses, and completed in excess of 80 face-to-face consultations.